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The Thriving Consultant

Get better at the business of consulting—attracting clients, positioning yourself, and building a profitable practice. Real advice from successful consultants plus proven tactics you can implement immediately to attract more clients and transform from surviving to thriving.
June 18, 2025
TL;DR  Thought Piece Summary: Most consultants create expert-focused content while wondering why clients don't respond, but successful consultants like Jessica Powell generate massive results by leading with client needs instead of credentials. The key is answering "what's in it for me?" rather t...
Jun 18, 2025
June 11, 2025
TL;DR  • Food-for-Thought: Many skilled consultants remain invisible because they try to be everything to everyone instead of clearly defining who they serve and how they serve them. The consultants who thrive have the courage to be specific about their positioning—becoming the go-to expert in th...
Jun 11, 2025
June 4, 2025
TL;DR  • Food-for-Thought: Stop chasing marketing tactics and start building systems. The most successful consultants have strategic patience — they give strategies adequate time to prove themselves, focus on building relationships over conversions, and measure what actually drives revenue. • Blo...
Jun 04, 2025
May 28, 2025
TL;DR This Week's Insights Most consultants are stuck on the "marketing hamster wheel" - frantically trying different tactics without real results because they lack a cohesive system. The problem isn't effort or ability; it's using generic marketing advice designed for product companies instead ...
May 28, 2025
May 21, 2025
TL;DR This Week 🤖 AI IS RESHAPING CONSULTING: David Balbi warns that consultants who don't adapt to AI within two years risk being left behind—turning a 2-day reporting process into just 15 minutes proves it's not hype. 📝 WHAT TO DO NOW: Start small with three practical steps—use AI for document ...
May 21, 2025
May 9, 2025
TL;DR: Newsletter Summary Self-employed consultants often overestimate their value proposition clarity, causing missed opportunities and conversion difficulties that could be remedied through competitor research, benefit identification, ROI quantification, and message testing From my latest blog...
May 09, 2025
May 1, 2025
Today’s topic: 🔄 Breaking the Feast-or-Famine Cycle in Your Consulting Business LEARN Been riding that consulting roller coaster? You know the one - swamped with client work one month, then frantically hunting for new business the next? In this week's blog post, I dive into why this reactive ap...
May 01, 2025
Transform Your Value Proposition & Double Your Conversion Rates Plus ... This Week's Thriving Through Podcast ... And a Special Announcement About the Client Attraction Program!
  Crafting a Value Proposition That Actually Converts "If you can't explain your value clearly, potential clients can't see it either." THE PROBLEM: The Value Communication Gap As consultants, we're experts in our respective fields. We understand the nuances, methodologies, and technical aspect...
Apr 25, 2025
The Solo Consultant's Lead Generation Blueprint
The Problem: Your Marketing Isn't Producing Qualified Leads If you're like most independent consultants I talk to, you're experiencing the same frustrating challenge: despite investing precious time and limited resources into marketing, you struggle to consistently generate qualified leads. You'r...
Apr 18, 2025
The Marketing Maze: Why Most Consultants Get Lost
In today's oversaturated digital landscape, one of the most common challenges self-employed consultants is finding the right marketing approach among countless options. Many consultants invest substantial resources -- both time and money -- into marketing strategies that simply don't deliver resu...
Apr 04, 2025
STANDING OUT IN A CROWD OF CONSULTANTS
March 26, 2025 The Invisible Consultant: When Prospects Don't Know What Makes You Special In this week's newsletter, we're going to talk about a topic lots of self-employed consultants don't want to talk about: the painful reality that most prospective clients can't tell you apart from your comp...
Mar 26, 2025
The $100K Consulting Trap: Why Most Self-Employed Consultants Hit a Ceiling
While most consultants struggle to break six figures, those who consistently earn multiple six figures know something others don't: There are three non-negotiable elements you must have in place if you want to become a high-earning consultant... 1. Master Your Position & Build Authority 2. Develo...
Dec 04, 2024

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About AJ Blog Newsletter Podcast Contact

Actionable insights and practical tips for mastering your Mindset, Messaging, and Marketing from AJ Riedel, the Consultants' Coach. New issue every Wednesday.

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